Personal profile
OECD Fields of Science
- 5.2 Economics and Business
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 11 Sustainable Cities and Communities
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Dive into the research topics where Liene Kaibe is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Metaverse as Environment for Marketing Communication
Batraga, A., Šalkovska, J., Kellerte, K. & Kaibe, L., 2024, Studies in Systems Decision and Control. Cham: Springer, Vol. 550. p. 117-127 11 p. (Studies in Systems, Decision and Control; vol. 550).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
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The Potential of Video Content in Digital Marketing and Urban Communication
Minskere, L., Šalkovska, J., Batraga, A. & Kaibe, L., 2024, Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation - Proceedings of the International Conference on Business and Technology ICBT2024. Alareeni, B. & Hamdan, A. (eds.). Cham: Springer, Vol. 1080 LNNS. p. 58-69 12 p. (Lecture Notes in Networks and Systems; vol. 1080 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review
1 Citation (Scopus) -
The Use of Augmented Reality Tools in Marketing: Opportunities and Limitations in the Latvian Market
Šalkovska, J., Batraga, A., Kaibe, L., Minskere, L. & Kellerte, K., 2024, Proceedings of 9th International Congress on Information and Communication Technology - ICICT 2024. Yang, X.-S., Sherratt, S., Dey, N. & Joshi, A. (eds.). Singapore: Springer, Vol. 1014 LNNS. p. 43-53 11 p. (Lecture Notes in Networks and Systems; vol. 1014 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review
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Use of augmented reality tools in marketing communication with the audience
Šalkovska, J., Batraga, A., Kaibe, L., Kaļķis, H., Kellerte, K. & Minskere, L., 2024, In: International Journal of Learning and Change. 16, 5, p. 473-485 13 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Consumers' Attitude Towards Privacy in the Context of Big Data Marketing in Latvia
Batraga, A., Šalkovska, J., Kellerte, K. & Kaibe, L., 2023, Economic and Social Development : 98th International Scientific Conference on Economic and Social Development, Porto, 14-15 July, 2023 : Book of Proceedings. Porto: Varazdin Development and Entrepreneurship Agency, p. 11-20Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review