@inproceedings{3d2b0bfe6fa84cbda13d3a62ea15a23a,
title = "Benefits of Implementing Marketing Automation in Recruitment",
abstract = "Marketing and recruitment operate in similar settings: both strive to address people who most often are not looking for being addressed. While IT-support in marketing has been given its share of attention, the benefits of tools and automation in recruitment process are poorly researched. This paper explores these benefits. Eleven benefits have been identified from the literature and our interviews with recruiters. Five of these benefits are shared between recruitment and marketing, whereas six address relationship building and ethics more specific to recruitment.",
keywords = "IT in decision making, IT in organizations, IT in recruitment, IT-support in business",
author = "John Wernbom and Kristoffer Tidemand and Eriks Sneiders",
note = "Publisher Copyright: {\textcopyright} 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.; 8th World Conference on Information Systems and Technologies, WorldCIST 2020 ; Conference date: 07-04-2020 Through 10-04-2020",
year = "2020",
doi = "10.1007/978-3-030-45688-7\_24",
language = "English",
isbn = "9783030456870",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer",
pages = "234--241",
editor = "{\'A}lvaro Rocha and Hojjat Adeli and Reis, \{Lu{\'i}s Paulo\} and Sandra Costanzo and Irena Orovic and Fernando Moreira",
booktitle = "Trends and Innovations in Information Systems and Technologies - Volume 1, WorldCIST 2020",
address = "Germany",
}