Brand image influence on customer satisfaction on international scale

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

Original language	English
Title of host publication	International Conference "Current Issues in Management of Business and Society Development - 2011"
Subtitle of host publication	conference proceedings
Place of Publication	Riga
Publisher	University of Latvia
Pages	7-13
ISBN (Print)	9789984453484
Publication status	Published - 2011

OECD Field of Science

@inproceedings{5427a325bdc3439da1e882a16ee2756b,

title = "Brand image influence on customer satisfaction on international scale",

author = "Baiba {\v S}avriņa and Karina Adonjeva",

year = "2011",

language = "English",

isbn = "9789984453484",

pages = "7--13",

booktitle = "International Conference {"}Current Issues in Management of Business and Society Development - 2011{"}",

publisher = "University of Latvia",

address = "Latvia",

}

Brand image influence on customer satisfaction on international scale. / Šavriņa, Baiba; Adonjeva, Karina.
International Conference "Current Issues in Management of Business and Society Development - 2011": conference proceedings. Riga: University of Latvia, 2011. p. 7-13.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review