| Original language | English |
|---|---|
| Pages (from-to) | 131-139 |
| Journal | Journal of Business Management |
| Volume | 3 |
| Publication status | Published - 2010 |
OECD Field of Science
- 5.2 Economics and Business
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Consumer Values Driven Purchasing Behaviour: A Practical Approach for Market Potential Assessment
- Valters Kaže
Research output: Contribution to journal › Article › peer-review