Correction to: Building AI driven marketing capabilities

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Original language	English
Title of host publication	Building AI Driven Marketing Capabilities
Subtitle of host publication	Understand Customer Needs and Deliver Value Through AI
Publisher	Apress Media LLC
Pages	C1-C5
ISBN (Electronic)	9781484298107
ISBN (Print)	9781484298091
DOIs	https://doi.org/10.1007/978-1-4842-9810-7_17
Publication status	Published - 28 Dec 2023
Externally published	Yes

OECD Field of Science

@inbook{412700ed813942408131c6c8eb8a7417,

title = "Correction to: Building AI driven marketing capabilities",

author = "Pallavi Tyagi and Simon Grima and Mohit Maurya and Neha Zaidi",

year = "2023",

month = dec,

day = "28",

doi = "10.1007/978-1-4842-9810-7\_17",

language = "English",

isbn = "9781484298091",

pages = "C1--C5",

booktitle = "Building AI Driven Marketing Capabilities",

publisher = "Apress Media LLC",

}

TY - CHAP

T1 - Correction to

T2 - Building AI driven marketing capabilities

AU - Tyagi, Pallavi

AU - Grima, Simon

AU - Maurya, Mohit

AU - Zaidi, Neha

PY - 2023/12/28

Y1 - 2023/12/28

UR - https://www.scopus.com/pages/publications/105001245641

U2 - 10.1007/978-1-4842-9810-7_17

DO - 10.1007/978-1-4842-9810-7_17

M3 - Chapter

AN - SCOPUS:105001245641

SN - 9781484298091

SP - C1-C5

BT - Building AI Driven Marketing Capabilities

PB - Apress Media LLC

ER -