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Electronic Word of Mouth (EWOM) Communication's Influence on Consumer Purchase Decisions in Baltic States

    Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

    Original languageEnglish
    Title of host publicationNew Challenges of Economic and Business Development - 2016: Society, Innovations and Collaborative Economy : International Conference, May 12-14, 2016, Riga, Latvia : Conference Proceedings
    Place of PublicationRiga
    PublisherUniversity of Latvia
    Pages253-266
    ISBN (Print)9789934181405
    Publication statusPublished - 2016

    OECD Field of Science

    • 5.2 Economics and Business

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