How Founders View the Development of Customer-and Brand-oriented Capabilities of their Young Firm

Katharina Buttenberg

How Founders View the Development of Customer-and Brand-oriented Capabilities of their Young Firm

Katharina Buttenberg

University of Latvia

Biznesa vadības un ekonomikas fakultāte doktorantūra
Biznesa, vadības un ekonomikas fakultāte (doktorantūra)

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

Original language	English
Title of host publication	Global and national business theories and practice: bridging the past with the future : 10th Annual Conference of the EuroMed Academy of Business; Rome, Italy, September 13-15, 2017 : Conference Readings, Book Proceedings
Pages	257-273
Publication status	Published - 2017

OECD Field of Science

5.2 Economics and Business

Cite this

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title = "How Founders View the Development of Customer-and Brand-oriented Capabilities of their Young Firm",

author = "Katharina Buttenberg",

year = "2017",

language = "English",

isbn = "9789963711567",

pages = "257--273",

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How Founders View the Development of Customer-and Brand-oriented Capabilities of their Young Firm. / Buttenberg, Katharina.
Global and national business theories and practice: bridging the past with the future : 10th Annual Conference of the EuroMed Academy of Business; Rome, Italy, September 13-15, 2017 : Conference Readings, Book Proceedings. 2017. p. 257-273.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

TY - GEN

T1 - How Founders View the Development of Customer-and Brand-oriented Capabilities of their Young Firm

AU - Buttenberg, Katharina

PY - 2017

Y1 - 2017

UR - http://euromed2017.com/bop2017.pdf

M3 - Conference paper

SN - 9789963711567

SP - 257

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BT - Global and national business theories and practice: bridging the past with the future : 10th Annual Conference of the EuroMed Academy of Business; Rome, Italy, September 13-15, 2017 : Conference Readings, Book Proceedings

ER -

How Founders View the Development of Customer-and Brand-oriented Capabilities of their Young Firm

OECD Field of Science

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