Integrating standardisation /adaptation in international marketing strategies: companies in Latvia

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

Original language	English
Title of host publication	Economic Science for Rural Development : International Conference, Jelgava, 23-24 April, 2015 : Proceedings
Pages	27-36
Publication status	Published - 2015

OECD Field of Science

@inproceedings{b69794477d0b4b2695fbdbc6c797a1f3,

title = "Integrating standardisation /adaptation in international marketing strategies: companies in Latvia",

author = "Anda Batraga and Ieva Pūķe",

year = "2015",

language = "English",

isbn = "9789984481838",

pages = "27--36",

booktitle = "Economic Science for Rural Development : International Conference, Jelgava, 23-24 April, 2015 : Proceedings",

}

TY - GEN

T1 - Integrating standardisation /adaptation in international marketing strategies: companies in Latvia

AU - Batraga, Anda

AU - Pūķe, Ieva

PY - 2015

Y1 - 2015

UR - http://www.esaf.llu.lv/journals-and-proceedings

M3 - Conference paper

SN - 9789984481838

SP - 27

EP - 36

BT - Economic Science for Rural Development : International Conference, Jelgava, 23-24 April, 2015 : Proceedings

ER -