@inproceedings{b70672af3cbc44ed86508877d7f205bb,
title = "Macro-social Marketing as a Government's Opportunity to Make a Positive Influence on Societal Behaviour",
author = "Emīls Volgasts and Biruta Sloka",
year = "2020",
language = "English",
isbn = "9789934185984",
pages = "535--544",
booktitle = "New Challenges in Economic and Business Development - 2020: Economic Inequality and Well-Being : 12th International Scientific Conference, October 2, 2020, Riga : Proceedings",
publisher = "University of Latvia",
address = "Latvia",
}