Marketing paradigm : transition from MC to IMC

Research output: Contribution to journal › Article › peer-review

OECD Field of Science

TY - JOUR

T1 - Marketing paradigm : transition from MC to IMC

AU - Batraga, Anda

AU - Dmitrijeva, Ksenija

PY - 2012

Y1 - 2012

UR - https://ecoman.ktu.lt/index.php/Ekv/article/view/2128

U2 - 10.5755/j01.em.17.3.2128

DO - 10.5755/j01.em.17.3.2128

M3 - Article

SN - 2029-9338

VL - 17

SP - 1068

EP - 1075

JO - Economics and Management

JF - Economics and Management

IS - 3

ER -