Methodology for Print Advertisement Quality Assessment

Sergejs Volvenkins

Methodology for Print Advertisement Quality Assessment

Sergejs Volvenkins

University of Latvia

Ekonomikas un vadības fakultāte doktorantūra
Ekonomikas un vadības fakultāte (doktorantūra)

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

Original language	English
Title of host publication	International Conference "New Challenges of Economic and Business Development - 2012"; University of Latvia, Riga, Latvia, May 10-12, 2012 : Proceedings.
Place of Publication	Riga
Publisher	University of Latvia
Pages	771-779
ISBN (Print)	9789984455198
Publication status	Published - 2012

OECD Field of Science

5.2 Economics and Business

Cite this

@inproceedings{53d73cf4672d4decbe1b2f91caf38d77,

title = "Methodology for Print Advertisement Quality Assessment",

author = "Sergejs Volvenkins",

year = "2012",

language = "English",

isbn = "9789984455198",

pages = "771--779",

booktitle = "International Conference {"}New Challenges of Economic and Business Development - 2012{"}; University of Latvia, Riga, Latvia, May 10-12, 2012 : Proceedings.",

publisher = "University of Latvia",

address = "Latvia",

}

Methodology for Print Advertisement Quality Assessment. / Volvenkins, Sergejs.
International Conference "New Challenges of Economic and Business Development - 2012"; University of Latvia, Riga, Latvia, May 10-12, 2012 : Proceedings.. Riga: University of Latvia, 2012. p. 771-779.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

TY - GEN

T1 - Methodology for Print Advertisement Quality Assessment

AU - Volvenkins, Sergejs

PY - 2012

Y1 - 2012

UR - https://dspace.lu.lv/dspace/handle/7/2931

M3 - Conference paper

SN - 9789984455198

SP - 771

EP - 779

BT - International Conference "New Challenges of Economic and Business Development - 2012"; University of Latvia, Riga, Latvia, May 10-12, 2012 : Proceedings.

PB - University of Latvia

CY - Riga

ER -

Methodology for Print Advertisement Quality Assessment

OECD Field of Science

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Cite this