Price as an Integrated Marketing Communication Tool in Promoting the Consumption of Sustainable Products

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

Original language	English
Title of host publication	CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic
Place of Publication	Praha
Publisher	CBU Research Institute
Volume	6
ISBN (Print)	9788027050383
DOIs	https://doi.org/10.12955/cbup.v6.1134
Publication status	Published - 2018

Name	Proceedings of CBU ; Vol. 6

OECD Field of Science

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title = "Price as an Integrated Marketing Communication Tool in Promoting the Consumption of Sustainable Products",

author = "Santa Bormane",

year = "2018",

doi = "10.12955/cbup.v6.1134",

language = "English",

isbn = "9788027050383",

volume = "6",

series = "Proceedings of CBU ; Vol. 6",

publisher = "CBU Research Institute",

booktitle = "CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic",

}

Price as an Integrated Marketing Communication Tool in Promoting the Consumption of Sustainable Products. / Bormane, Santa.
CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic. Vol. 6 Praha: CBU Research Institute, 2018. (Proceedings of CBU ; Vol. 6).

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

TY - GEN

T1 - Price as an Integrated Marketing Communication Tool in Promoting the Consumption of Sustainable Products

AU - Bormane, Santa

PY - 2018

Y1 - 2018

UR - https://ojs.journals.cz/index.php/CBUIC/article/view/1134/1677

U2 - 10.12955/cbup.v6.1134

DO - 10.12955/cbup.v6.1134

M3 - Conference paper

SN - 9788027050383

VL - 6

T3 - Proceedings of CBU ; Vol. 6

BT - CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic

PB - CBU Research Institute

CY - Praha

ER -