@inproceedings{a8d5607d4a2142e19d266a56617ed85f,
title = "The importance of brand for influencing consumer behaviour in social network platforms",
author = "Aija Legzdiņa and Legzdina Aija. and Annemarī {\v S}perliņa and Ilgvars Rukers",
year = "2019",
language = "English",
isbn = "9789934184284",
pages = "507--518",
booktitle = "New Challenges of Economic and Business Development - 2019: Incentives for Sustainable Economic Growth : 11th International Scientific Conference, May 16-18, 2019, Riga, University of Latvia : Proceedings",
publisher = "University of Latvia",
address = "Latvia",
}