The importance of marketing and its influence on a company’s financial performance

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Eurasian Studies in Business and Economics
Pages	191-206
DOIs	https://doi.org/10.1007/978-3-319-27573-4_13
Publication status	Published - 2016

Access to Document

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title = "The importance of marketing and its influence on a company{\textquoteright}s financial performance",

author = "Tatjana Tambovceva and Tatjana Tambovceva and Jurijs Kuznecovs and J. Kuznecovs",

year = "2016",

doi = "10.1007/978-3-319-27573-4\_13",

language = "English",

isbn = "978-3-319-27572-7",

pages = "191--206",

booktitle = "Eurasian Studies in Business and Economics",

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TY - CHAP

T1 - The importance of marketing and its influence on a company’s financial performance

AU - Tambovceva, Tatjana

AU - Kuznecovs, Jurijs

AU - Kuznecovs, J.

PY - 2016

Y1 - 2016

U2 - 10.1007/978-3-319-27573-4_13

DO - 10.1007/978-3-319-27573-4_13

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SN - 978-3-319-27572-7

SP - 191

EP - 206

BT - Eurasian Studies in Business and Economics

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