The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains

Daina Šķiltere; Santa Bormane

doi:10.12955/cbup.v6.1195

The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains

Daina Šķiltere
, Santa Bormane

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

Original language	English
Title of host publication	CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic
Place of Publication	Praha
Publisher	CBU Research Institute
Volume	6
ISBN (Print)	9788027050383
DOIs	https://doi.org/10.12955/cbup.v6.1195
Publication status	Published - 2018

Publication series

Name	Proceedings of CBU ; Vol. 6

OECD Field of Science

5.2 Economics and Business

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10.12955/cbup.v6.1195

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Šķiltere, D., & Bormane, S. (2018). The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains. In CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic (Vol. 6). (Proceedings of CBU ; Vol. 6). CBU Research Institute. https://doi.org/10.12955/cbup.v6.1195

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Šķiltere, D & Bormane, S 2018, The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains. in CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic. vol. 6, Proceedings of CBU ; Vol. 6, CBU Research Institute, Praha. https://doi.org/10.12955/cbup.v6.1195

The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains. / Šķiltere, Daina; Bormane, Santa.
CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic. Vol. 6 Praha: CBU Research Institute, 2018. (Proceedings of CBU ; Vol. 6).

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research › peer-review

TY - GEN

T1 - The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains

AU - Šķiltere, Daina

AU - Bormane, Santa

PY - 2018

Y1 - 2018

UR - https://ojs.journals.cz/index.php/CBUIC/article/view/1195/1739

U2 - 10.12955/cbup.v6.1195

DO - 10.12955/cbup.v6.1195

M3 - Conference paper

SN - 9788027050383

VL - 6

T3 - Proceedings of CBU ; Vol. 6

BT - CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic

PB - CBU Research Institute

CY - Praha

ER -

Šķiltere D, Bormane S. The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains. In CBU International Conference Proceedings 2018: Innovations in Science and Education, 21-23 March 2018, Prague, Czech Republic. Vol. 6. Praha: CBU Research Institute. 2018. (Proceedings of CBU ; Vol. 6). doi: 10.12955/cbup.v6.1195

The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains

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OECD Field of Science

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