@inproceedings{2bcb6c3404b1435d92e4f1f758c06762,
title = "Digitalization Perspectives of Successful Brand Strategy - Radio SWH Case",
author = "Jeļena {\v S}alkovska and Anda Batraga and Ilgvars Rukers and Kristīne Emkena",
year = "2017",
language = "English",
isbn = "9789934182860",
pages = "553--563",
booktitle = "New Challenges of Economic and Business Development – 2017: Digital Economy : International Scientific Conference, May 18-20, 2017, Riga, Latvia : Proceedings of Reports",
publisher = "University of Latvia",
address = "Latvia",
}