@inproceedings{ef72898d48e1425692e3f8e04bef3fbc,
title = "How Founders View the Development of Customer-and Brand-oriented Capabilities of their Young Firm",
author = "Katharina Buttenberg",
year = "2017",
language = "English",
isbn = "9789963711567",
pages = "257--273",
booktitle = "Global and national business theories and practice: bridging the past with the future : 10th Annual Conference of the EuroMed Academy of Business; Rome, Italy, September 13-15, 2017 : Conference Readings, Book Proceedings",
}