@inproceedings{57e48b59380f4302996b4c8bdfc10821,
title = "New innovation identification approach development matrix",
abstract = "Innovations have become one of the contemporary economics key driving forces behind competitive advantages and have become socioeconomic category of their own. Diffusion of innovations, which is an integral part of the scientific and technological base of national economies, promotes structural changes in economy. Companies have to pay close attention to market trends and have to be able to identify and create new innovations, thus increasing their competitiveness and meeting consumer demands and expectations. The objective of this research is to evaluate the concept of different innovations in organizations and propose a complex approach to identifying innovations in the form of a matrix that would aid in creating new and competitive innovations, based on the study of scientific literature and expert surveys results theoretical evaluation of different innovation approaches in organizations and the scientific and practical approaches to identifying innovative ideas at the initial stage of the innovation process.",
keywords = "InnoMatrix, Innovation, Marketing, Process, Survey",
author = "Anda Batraga and Jelena Salkovska and Liga Braslina and Aija Legzdina and Henrijs Kalkis",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG, part of Springer Nature 2019.; AHFE International Conference on Human Factors, Business Management and Society, 2018 ; Conference date: 21-07-2018 Through 25-07-2018",
year = "2019",
doi = "10.1007/978-3-319-94709-9\_26",
language = "English",
isbn = "9783319947082",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer Verlag",
pages = "261--273",
editor = "Kantola, \{Jussi Ilari\} and Salman Nazir and Tibor Barath",
booktitle = "Advances in Human Factors, Business Management and Society - Proceedings of the AHFE 2018 International Conference on Human Factors, Business Management and Society, 2018",
address = "Germany",
}