@inproceedings{6a3fe7dbd5a7480e8c13bae9c8d7720a,
title = "Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Businesses",
author = "Daina {\v S}ķiltere and Anda Batraga and Santa Bormane and Ilgvars Rukers and Jeļena {\v S}alkovska and Aija Legzdiņa",
year = "2018",
language = "English",
isbn = "978-9934-18-344-7",
pages = "18--29",
booktitle = "New Challenges of Economic and Business Development - 2018: Productivity and Economic Growth : International Scientific Conference, May 10-12, 2018, Riga, Latvia : Proceedings",
publisher = "University of Latvia",
address = "Latvia",
}