The Awareness of Intellectual Property Rights (IPRs) Regimes on Small and Medium Enterprises (SMEs) of Agricultural Products Processing at Malang Area, East Java Province, Indonesia

The IPRs are dealing with the ethics of trading activities. Thus, it can affect the sustainability of business activities. The objective of this study was to identify the awareness and the knowledge of the IPRs regimes on the SMEs of agricultural products processing. The survey method was conducted on the SMEs that related to processing agricultural products, like fruit and vegetable chips, potato and tubers chips, beverages, herbs, meatballs, fried chicken, dodol, and others at Malang City, East Java, Indonesia. The qualitative method was applied for the collected data and analysis. The results showed that the SMEs employed around one to four people and the business specifications were on processed foods (77 %), beverages (5 %), and medicinal and herbal products (14 %). All SMEs agriculture processing products have a trademark/brand (100 %) for their products and 86% of the brand names were a new design made by the SMEs owners (50 %). But, unfortunately, around 64 % have not officially registered as the officer of the Directorate General Intellectual Property Rights, Republic of Indonesia. Hence, in the future need to encourage the SMEs for registering their IPRs to avoid IPRs problems and protected their innovation from infringements.